4 landing page variants. 3 payment processors. 5 upsell stages. Full Facebook CAPI. Watch visitors flow through the funnel in real time.
Each landing variant routes to a different payment processor. We're not testing button colors — we're
testing whether Stripe's 2.9% fee advantage offsets Digistore24's built-in affiliate network. Traffic split:
25% / 25% / 25% / 25%
No variant "wins" until it reaches n=400 conversions with p < 0.05 confidence.
At 500 visitors/day across 4 variants, that's ~32 days to declare a winner. We don't make early calls.
We optimize for RPV, not conversion rate. A page with 3% CR at $147 AOV beats a page with 5% CR at $97 AOV.
RPV = CR × AOV. Current best: $12.07 RPV (Stripe variant).
Facebook CAPI fires server-side on every event: PageView, InitiateCheckout,
Purchase, Upsell. Each event includes fbc and fbp
cookies for deduplication against the Pixel. No data loss from iOS 14.5+.
This product is one of 22 specialized solutions in the DobePros suite—a sentient infrastructure that evolves through real-world execution. By leveraging a unified, self-learning DNA for data, security, and commerce, every tool benefits from cross-platform hardening and collective technical resilience.